As the official beverage partner of the
2023 Africa Cup of Nations (AFCON), Razzl has provided a unique chance for its
trade partners and fans to experience the tournament's thrill firsthand in
Ivory Coast. This initiative, building on a prior invitation to select fans,
trade, and media partners, further enriches the AFCON spectacle.
A mystery shopping campaign selected
certain consumers, introducing an unexpected twist to the selection of
participants. These fortunate attendees enjoyed a once-in-a-lifetime adventure,
including exclusive entry to the Nigeria versus Cameroon game at the famous
Felix Houphouet Boigny Stadium in Abidjan.
The adventure spanned three extraordinary
sites, beginning with a stay at the Sofitel Abidjan Hotel, where guests
indulged in luxury and lively ambiance. A breathtaking speedboat trip to Rosa
Beach offered a moment of pure joy, before diving into the Ivory Coast's deep
cultural roots at a vibrant African market.
Doris Modupe Ekpo, CEO of D'One Super
Stores Mile 12 market, commended Ultimum Limited for the remarkable experience,
expressing appreciation and hopes for the company's future prosperity.
Similarly, consumer Kayode Fagbohun recounted his fantastic experiences in
Ivory Coast, extending thanks to Ultimum Limited for this opportunity.
Austin Ufomba, the CEO of Ultimum Limited,
stated that AFCON transcends a mere soccer event, symbolizing a festivity of
togetherness and shared experiences. He shed light on Razzl's significance
beyond a simple drink, portraying it as a catalyst for transforming regular
moments into unforgettable experiences.
Razzl's commitment throughout the
tournament has been to amplify the fan experience, forging lasting memories
that reflect the spirit, unity, and enthusiasm of African soccer. With flavors
like Cola, Orange, Grenadine, Lemon, and Pamplemousses, Razzl ensures fans are
immersed in the excitement, available both in physical stores and online.
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